Connect with us

Politics

Missouri creators brace for a possible TikTok ban

Published

on

[ad_1]

Like many others suffering from quarantine-induced boredom, Gabbie Wiggins first hopped on social app and video platform TikTok in 2020 as a means to pass the time. She had just moved to St. Louis for work, and because of COVID-19, was unable to become acquainted with her new community.

Wiggins was initially opposed to the idea of TikTok, but that mindset changed after she learned about the different niches on the app. Observing other creators posting about their own experiences in St. Louis, Wiggins was inspired to use TikTok as a means to “dive deeper into what the city has to offer.”

“I started using TikTok almost like a diary,” Wiggins said. “I would post my visits of some of the places that I was starting to explore whenever I first moved to the city.”

Operating under the username @itisgabriellee, Wiggins posts primarily St. Louis-based “food and things-to-do content” on TikTok. In her videos, Wiggins recommends different St. Louis restaurants, bars, cafes and activity destinations. Four years after the pandemic, Wiggins’ account has accumulated about 45,000 followers and 783,000 likes on the app.

With the passage of a law last month that would force the sale of TikTok by its parent company, or ban the platform in the U.S., creators like Wiggins are hoping for the best and preparing for the worst, flocking to other video-based platforms.

Gabbie Wiggins / TikTok

/

TikTokTikTok creator Gabbie Wiggins is photographed at a Schnucks grocery store filming a video for her account, which promotes foods and things to do in the St. Louis area.


TikTok currently reports over 1 billion active monthly users, about 150 million of which are American. Launched in 2016 by Beijing-based internet company ByteDance, TikTok has long been plagued by accusations of sharing American data with Chinese authorities.

ByteDance has denied those allegations, and earlier this month it sued to block the ban, calling it unconstitutional. Last week, a group of TikTok creators filed a separate suit looking to block the law.

Under the law, ByteDance has up to a year to sell TikTok. If it is not sold within the given timeframe, TikTok will be removed from app stores.

Users with TikTok downloaded would not see the app disappear with the ban; new users would simply be unable to download TikTok. Because it would not be present on app stores, TikTok would not get updates, security patches and bug fixes, thus rendering the app unusable and a security risk as time goes on.

Shawn Denney, a growth strategist at Columbia-based digital marketing agency Intero Digital, said the proposed ban is “just another upcoming disruption” in the social media landscape, much like artificial intelligence. Intero Digital works with a range of business clients across the nation and has not had to voice concerns over TikTok to clients just yet, Denney said.

“It was more surprising that it was pushed through our government, but (it’s) not overly concerning in how it’s happening,” Denney said. “If it does all go through, we’re still a year out from that, and then we’re probably still a year out from when they’re no longer able to receive updates to the platform and on your phone, so we’re probably two to three years out from TikTok having a significant decline in how people interact and use” the platform.

On the clock

When Wiggins first heard about the TikTok ban passing Congress, she was “shocked.”

“I actually decided to expand on Instagram and I created my own account where I’m still posting the same content there,” Wiggins said. “With Instagram, I think it provides that stability at the moment, so I’ve kind of taken those preliminary steps there.”

About 5% of Wiggins’ annual income comes from her work on TikTok, she said.

In addition to TikTok’s Creator Fund, an in-app tool for creators to help monetize their content, much of a TikTok creator’s revenue comes from outside brand deals, sponsorships or ads — paid collaborations with businesses.

In some cases, a business sends a sample of its product to a creator and asks for a review to be shared on the creator’s account for their audience to see. In others, a business might sponsor a creator’s video to build name recognition with the creator’s audience.

The price of promotions on the platform spans a wide range. TikTok ads start at $10 for 1,000 views, and TikTok requires brands to spend a minimum of $500 on a campaign, according to Influencer Marketing Hub, a media company focused on influencer marketing. It can cost brands $50,000 to $120,000 to take over a popular TikTok channel.

The highest-paid TikTokers in 2024, sisters Charli and Dixie D’Amelio, rake in an estimated $17.5 million and $10 million per year, respectively, according to Influencer Marketing Hub.

Wiggins knows many creators, entrepreneurs and small businesses that rely on the app more heavily than she does. For those that have not yet branched out to other platforms, “with this ban looming, it’s definitely kind of scary,” she said.

Wiggins feels that TikTok’s inclusive algorithm sets it apart from other social media platforms.

“TikTok as a platform celebrates diversity of thought, ideas, perspectives, opinions,” Wiggins said. “That kind of algorithm really allows people to easily get their stuff out there.”

Denney echoed Wiggins’ sentiments.

“I think that what attracts people to TikTok the most right now is that they’re finding that the algorithm is giving them more content that’s engaging to them: it’s short form content, it’s easy to understand,” Denney said.

Nuv Kaur, another Missouri-based TikTok creator, recently started posting her content on Instagram as well as TikTok in preparation for a potential TikTok ban. Kaur has experienced difficulties in the transition.

“I feel like TikTok is my place to just be my most authentic self,” Kaur said. “(On Instagram) there is so much photo editing, and I think that’s personally what I would struggle with is trying to be authentic on that app when a majority of creators aren’t.”

Kaur, who is on TikTok to “make people laugh,” made between $10,000 and $20,000 from brand deals on TikTok last year, she said. As a creator, Kaur also finds TikTok’s algorithms appealing.

“I feel like, with TikTok, some algorithms you can assume,” Kaur said. “Like, ‘Oh, this is a trend. This is gonna go viral. This is what the comments are gonna be like.’”

Like creators, small businesses are looking to transition to other platforms, too. With an existing presence and following on other social media platforms, some small businesses are less concerned about a potential TikTok ban.

Twisted Ranch, on TikTok as @twistedranchstl, has more than 22,000 followers and about 1.2 million likes on the app. Though the St. Louis restaurant initially joined the app “for fun,” General Manager Bre Lanter said TikTok has been a powerful marketing tool.

“A lot of people from out of town come in and they say they saw us on TikTok and that’s why they came in,” Lanter said. “I’ve been here for about a year and a half, and I’ve heard it plenty of times.”

Twisted Ranch has posted on its account fewer than 30 times in about two and a half years on the app. Lanter feels confident that Twisted Ranch will continue to market successfully on other platforms if TikTok is banned.

“There are other platforms you can use to target fans — Facebook Reels, or Instagram or YouTube Shorts — that will probably blow up,” Lanter said, “so I’m sure we’ll just go on there if the time comes.”

Denney believes that, regardless of TikTok’s fate, there will be demand for social messaging and video and, therefore, room for a competitor to rise.

“I know Instagram Reels and YouTube Shorts are trying and they have not achieved quite that same level of success with it, but I think we will see a replacement come about one way or the other,” Denney said.

Denney predicts those who would suffer most in the event of a TikTok ban would be creators and businesses without a well-thought social media strategy. Denney expects to see dissatisfaction across the industry as a result.

“(TikTok) is going to see a decline in performance over time (assuming that it’s not sold),” Denney said. “The overall concept would be we’re likely going to feel frustration from the clients because their business starts to feel it.”
This story was originally published by the Missouri Business Alert, a fellow member of the KC Media Collective.

[ad_2]

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Politics

Poll: Support for Missouri abortion rights amendment growing

Published

on

[ad_1]


A proposed constitutional amendment legalizing abortion in Missouri received support from more than half of respondents in a new poll from St. Louis University and YouGov.That’s a boost from a poll earlier this year, which could mean what’s known as Amendment 3 is in a solid position to pass in November.SLU/YouGov’s poll of 900 likely Missouri voters from Aug. 8-16 found that 52% of respondents would vote for Amendment 3, which would place constitutional protections for abortion up to fetal viability. Thirty-four percent would vote against the measure, while 14% aren’t sure.By comparison, the SLU/YouGov poll from February found that 44% of voters would back the abortion legalization amendment.St. Louis University political science professor Steven Rogers said 32% of Republicans and 53% of independents would vote for the amendment. That’s in addition to nearly 80% of Democratic respondents who would approve the measure. In the previous poll, 24% of Republicans supported the amendment.Rogers noted that neither Amendment 3 nor a separate ballot item raising the state’s minimum wage is helping Democratic candidates. GOP contenders for U.S. Senate, governor, lieutenant governor, treasurer and secretary of state all hold comfortable leads.“We are seeing this kind of crossover voting, a little bit, where there are voters who are basically saying, ‘I am going to the polls and I’m going to support a Republican candidate, but I’m also going to go to the polls and then I’m also going to try to expand abortion access and then raise the minimum wage,’” Rogers said.Republican gubernatorial nominee Mike Kehoe has a 51%-41% lead over Democrat Crystal Quade. And U.S. Sen. Josh Hawley is leading Democrat Lucas Kunce by 53% to 42%. Some GOP candidates for attorney general, secretary of state and treasurer have even larger leads over their Democratic rivals.

Brian Munoz

/

St. Louis Public RadioHundreds of demonstrators pack into a parking lot at Planned Parenthood of St. Louis and Southwest Missouri on June 24, 2022, during a demonstration following the Supreme Court’s reversal of a case that guaranteed the constitutional right to an abortion.

One of the biggest challenges for foes of Amendment 3 could be financial.Typically, Missouri ballot initiatives with well-funded and well-organized campaigns have a better chance of passing — especially if the opposition is underfunded and disorganized. Since the end of July, the campaign committee formed to pass Amendment 3 received more than $3 million in donations of $5,000 or more.That money could be used for television advertisements to improve the proposal’s standing further, Rogers said, as well as point out that Missouri’s current abortion ban doesn’t allow the procedure in the case of rape or incest.“Meanwhile, the anti side won’t have those resources to kind of try to make that counter argument as strongly, and they don’t have public opinion as strongly on their side,” Rogers said.There is precedent of a well-funded initiative almost failing due to opposition from socially conservative voters.In 2006, a measure providing constitutional protections for embryonic stem cell research nearly failed — even though a campaign committee aimed at passing it had a commanding financial advantage.Former state Sen. Bob Onder was part of the opposition campaign to that measure. He said earlier this month it is possible to create a similar dynamic in 2024 against Amendment 3, if social conservatives who oppose abortion rights can band together.“This is not about reproductive rights or care for miscarriages or IVF or anything else,” said Onder, the GOP nominee for Missouri’s 3rd Congressional District seat. “Missourians will learn that out-of-state special interests and dark money from out of state is lying to them and they will reject this amendment.”Quade said earlier this month that Missourians of all political ideologies are ready to roll back the state’s abortion ban.“Regardless of political party, we hear from folks who are tired of politicians being in their doctor’s offices,” Quade said. “They want politicians to mind their own business. So this is going to excite folks all across the political spectrum.”

[ad_2]

Source link

Continue Reading

Politics

Democrat Mark Osmack makes his case for Missouri treasurer

Published

on

[ad_1]


Mark Osmack has been out of the electoral fray for awhile, but he never completely abandoned his passion for Missouri politics.Osmack, a Valley Park native and U.S. Army veteran, previously ran for Missouri’s 2nd Congressional District seat and for state Senate. Now he’s the Democratic nominee for state treasurer after receiving a phone call from Missouri Democratic Party Chairman Russ Carnahan asking him to run.“There’s a lot of decision making and processing and evaluation that goes into it, which is something I am very passionate and interested in,” Osmack said this week on an episode of Politically Speaking.Osmack is squaring off against state Treasurer Vivek Malek, who was able to easily win a crowded GOP primary against several veteran lawmakers including House Budget Chairman Cody Smith and state Sen. Andrew Koenig.While Malek was able to attract big donations to his political action committee and pour his own money into the campaign, Osmack isn’t worried that he won’t be able to compete in November. Since Malek was appointed to his post, Osmack contends he hasn’t proven that he’s a formidable opponent in a general election.“His actions and his decision making so far in his roughly two year tenure in that office have been questionable,” Osmack said.Among other things, Osmack was critical of Malek for placing unclaimed property notices on video gaming machines which are usually found in gas stations or convenience stores. The legality of the machines has been questioned for some time.As Malek explained on his own episode of Politically Speaking, he wanted to make sure the unclaimed property program was as widely advertised as possible. But he acknowledged it was a mistake to put the decals close to the machines and ultimately decided to remove them.Osmack said: “This doesn’t even pass the common sense sniff test of, ‘Hey, should I put state stickers claiming you might have a billion dollars on a gambling machine that is not registered with the state of Missouri?’ If we’re gonna give kudos for him acknowledging the wrong thing, it never should have been done in the first place.”Osmack’s platform includes supporting programs providing school meals using Missouri agriculture products and making child care more accessible for the working class.He said the fact that Missouri has such a large surplus shows that it’s possible to create programs to make child care within reach for parents.“It is quite audacious for [Republicans] to brag about $8 billion, with a B, dollars in state surplus, while we offer next to no social services to include pre-K, daycare, or child care,” Osmack said.Here’s are some other topics Osmack discussed on the show:How he would handle managing the state’s pension systems and approving low-income housing tax credits. The state treasurer’s office is on boards overseeing both of those programs.Malek’s decision to cut off investments from Chinese companies. Osmack said that Missouri needs to be cautious about abandoning China as a business partner, especially since they’re a major consumer of the state’s agriculture products. “There’s a way to make this work where we are not supporting communist nations to the detriment of the United States or our allies, while also maintaining strong economic ties that benefit Missouri farmers,” he said.What it was like to witness the skirmish at the Missouri State Fair between U.S. Sen. Josh Hawley and Democratic challenger Lucas Kunce.Whether Kunce can get the support of influential groups like the Democratic Senatorial Campaign Committee, which often channels money and staff to states with competitive Senate elections.

[ad_2]

Source link

Continue Reading

Politics

As Illinois receives praise for its cannabis equity efforts, stakeholders work on system’s flaws

Published

on

[ad_1]


Medical marijuana patients can now purchase cannabis grown by small businesses as part of their allotment, Illinois’ top cannabis regulator said, but smaller, newly licensed cannabis growers are still seeking greater access to the state’s medical marijuana customers.Illinois legalized medicinal marijuana beginning in 2014, then legalized it for recreational use in 2020. While the 2020 law legalized cannabis use for any adult age 21 or older, it did not expand licensing for medical dispensaries.Patients can purchase marijuana as part of the medical cannabis program at dual-purpose dispensaries, which are licensed to serve both medical and recreational customers. But dual-purpose dispensaries are greatly outnumbered by dispensaries only licensed to sell recreationally, and there are no medical-only dispensaries in the state.As another part of the adult-use legalization law, lawmakers created a “craft grow” license category that was designed to give more opportunities to Illinoisans hoping to legally grow and sell marijuana. The smaller-scale grow operations were part of the 2020 law’s efforts to diversify the cannabis industry in Illinois.Prior to that, all cultivation centers in Illinois were large-scale operations dominated by large multi-state operators. The existing cultivators, mostly in operation since 2014, were allowed to grow recreational cannabis beginning in 2019.Until recently, dual-purpose dispensaries have been unsure as to whether craft-grown products, made by social equity licensees — those who have lived in a disproportionately impacted area or have been historically impacted by the war on drugs — can be sold medicinally as part of a patient’s medical allotment.Erin Johnson, the state’s cannabis regulation oversight officer, told Capitol News Illinois last month that her office has “been telling dispensaries, as they have been asking us” they can now sell craft-grown products to medical patients.“There was just a track and trace issue on our end, but never anything statutorily,” she said.

Dilpreet Raju

/

Capitol News IllinoisThe graphic shows how cannabis grown in Illinois gets from cultivation centers to customers.

No notice has been posted, but Johnson’s verbal guidance comes almost two years after the first craft grow business went online in Illinois.It allows roughly 150,000 medical patients, who dispensary owners say are the most consistent purchasers of marijuana, to buy products made by social equity businesses without paying recreational taxes. However — even as more dispensaries open — the number available to medical patients has not increased since 2018, something the Cannabis Regulation Oversight Office “desperately” wants to see changed. Johnson said Illinois is a limited license state, meaning “there are caps on everything” to help control the relatively new market.Berwyn Thompkins, who operates two cannabis businesses, said the rules limited options for patients and small businesses.“It’s about access,” Thompkins said. “Why wouldn’t we want all the patients — which the (adult-use) program was initially built around — why wouldn’t we want them to have access? They should have access to any dispensary.”Customers with a medical marijuana card pay a 1% tax on all marijuana products, whereas recreational customers pay retail taxes between roughly 20 and 40% on a given cannabis product, when accounting for local taxes.While Illinois has received praise for its equity-focused cannabis law, including through an independent study that showed more people of color own cannabis licenses than in any other state, some industry operators say they’ve experienced many unnecessary hurdles getting their businesses up and running.The state, in fact, announced last month that it had opened its 100th social equity dispensary.But Steve Olson, purchasing manager at a pair of dispensaries (including one dual-purpose dispensary) near Rockford, said small specialty license holders have been left in the lurch since the first craft grower opened in October 2022.“You would think that this would be something they’re (the government) trying to help out these social equity companies with, but they’re putting handcuffs on them in so many different spots,” he said. “One of them being this medical thing.”Olson said he contacted state agencies, including the Department of Financial and Professional Regulation, months ago about whether craft products can be sold to medical patients at their retail tax rate, but only heard one response: “They all say it was an oversight.”This potentially hurt social equity companies because they sell wholesale to dispensaries and may have been missing out on a consistent customer base through those medical dispensaries.Olson said the state’s attempts to provide licensees with a path to a successful business over the years, such as with corrective lotteries that granted more social equity licenses, have come up short.“It’s like they almost set up the social equity thing to fail so the big guys could come in and swoop up all these licenses,” Olson said. “I hate to feel like that but, if you look at it, it’s pretty black and white.”Olson said craft companies benefit from any type of retail sale.“If we sell it to medical patients or not, it’s a matter of, ‘Are we collecting the proper taxes?’ That’s all it is,” he said.State revenue from cannabis taxes, licensing costs and other fees goes into the Cannabis Regulation Fund, which is used to fund a host of programs, including cannabis offense expungement, the general revenue fund, and the R3 campaign aiming to uplift disinvested communities.For fiscal year 2024, nearly $256 million was paid out from Cannabis Regulation Fund for related initiatives, which includes almost $89 million transferred to the state’s general revenue fund and more than $20 million distributed to local governments, according to the Illinois Department of Revenue.Medical access still limitedThe state’s 55 medical dispensaries that predate the 2020 legalization law, mostly owned by publicly traded multistate operators that had been operating in Illinois since 2014 under the state’s medical marijuana program, were automatically granted a right to licenses to sell recreationally in January 2020. That gave them a dual-purpose license that no new entrants into the market can receive under current law.Since expanding their clientele in 2020, Illinois dispensaries have sold more than $6 billion worth of cannabis products through recreational transactions alone.Nearly two-thirds of dispensaries licensed to sell to medical patients are in the northeast counties of Cook, DuPage, Kane, Lake and Will. Dual-purpose dispensaries only represent about 20 percent of the state’s dispensaries.While the state began offering recreational dispensary licenses since the adult-use legalization law passed, it has not granted a new medical dispensary license since 2018. That has allowed the established players to continue to corner the market on the state’s nearly 150,000 medical marijuana patients.But social equity licensees and advocates say there are more ways to level the playing field, including expanding access to medical sales.Johnson, who became the state’s top cannabis regulator in late 2022, expressed hope for movement during the fall veto session on House Bill 2911, which would expand medical access to all Illinois dispensaries.“We would like every single dispensary in Illinois to be able to serve medical patients,” Johnson said. “It’s something that medical patients have been asking for, for years.”Johnson said the bill would benefit patients and small businesses.“It’s something we desperately want to happen as a state system, because we want to make sure that medical patients are able to easily access what they need,” she said. “We also think it’s good for our social equity dispensaries, as they’re opening, to be able to serve medical patients.”Rep. Bob Morgan, D-Deerfield, who was the first statewide project coordinator for Illinois’ medical cannabis program prior to joining the legislature, wrote in an email to Capitol News Illinois that the state needs to be doing more for its patients.“Illinois is failing the state’s 150,000 medical cannabis patients with debilitating conditions. Too many are still denied the patient protections they deserve, including access to their medicine,” Morgan wrote, adding he would continue to work with stakeholders on further legislation.Capitol News Illinois is a nonprofit, nonpartisan news service covering state government. It is distributed to hundreds of newspapers, radio and TV stations statewide. It is funded primarily by the Illinois Press Foundation and the Robert R. McCormick Foundation, along with major contributions from the Illinois Broadcasters Foundation and Southern Illinois Editorial Association.

[ad_2]

Source link

Continue Reading

Trending